How do you get someone to do what you want them to do?
(Hint: Saying, “Hey — do this” isn’t the right answer).
One of the fundamental tenets of persuasion is that it’s impossible to get someone to do something they don’t already want to do on some level. This means that instead of using your words to command — which will only turn people off — you should instead pivot your speech to present what’s in it for them.
The following infographic from Entrepreneur contains 10 words that will help you sign that buyer, get that raise, or generate buy-in for your pet project not through demands, but appeals to the other person. If you were expecting to see “must” or “should,” you’ll be disappointed.