All sales reps have left at least one awful sales voicemail in their career. It starts bad, gets progressively worse, and ends with the realization that they didn’t even say their name or leave their number amidst the barrage of awkward babbling. My face is turning red just thinking about it.
But a wandering voicemail represents more than just embarrassment for a rep — it could mean lost business. Far from a time to spurt out whatever comes to mind, it’s imperative that sales voicemails be carefully crafted to quickly build rapport with the recipient and spark their interest.
Therefore, these 30-second messages are incredibly precious, and cramming the maximum amount of impact into a short amount of time takes planning what shouldn’t be said just as much as what should. This infographic from KLA Group lists the top 10 pitfalls reps can fall into when leaving sales voicemails, including talking too fast, forgetting to mention a referral, and focusing on their company instead of the buyer’s problems.
Keep these tips in mind, and you’ll be prepared the next time you hear that infernal “beeeeep.”
Editor’s note: This post was originally published in October 2014 and has been updated for freshness.