Imagine you’re a prospect, and you stumble across my profile. Which version feels more authentic, engaging, and ultimately, effective?
Here’s version one, which doesn’t include a summary:
And here’s version two, which does:
Version two, right?
The summary is one of the most important parts of your profile, since it’s a space to showcase your passion, enthusiasm, and most importantly, your track record of results. However, many reps leave their summaries blank for a very simple reason: They don’t know what to write.
If you’ve got writer’s block, good news. These four LinkedIn summary templates will help you flesh out your profile in no time flat. Next thing you know, the number of opportunities in your pipeline will be soaring.
1) The “I Feel Your Pain” Summary
The most successful reps know that sales isn’t about them — it’s about the prospect. When it comes to your summary, this principle is especially relevant. Remember, people aren’t reading your profile to learn about what a great person you are. They’re reading it to learn whether you can help them.
With that in mind, lay out the high-level problem your buyers face. Then, establish your credibility by describing who you’ve helped in the past. Finally, give a hypothetical description of what life would be like with your product. (Hint: Better.)
Here’s the template:
[One- to two-sentence description of common prospect problem.]
But what if [key result of using your product]? In the past X years, I’ve helped Y [vertical/sector] businesses [accomplish X results] by [short description of product features]. [One- to two-sentence description of results.]
To learn how your business can [achieve X results], please send me a message at email@example.com or give me a call at 904-867-5309.
Here’s an example:
Looking at your site’s cart abandonment rate is probably pretty discouraging — after all, most retailers lose 70% of their customers right before the purchase.
But what if your percentage of abandoned carts was halved? In the past four years, I’ve helped dozens of online retailers capture these “lost” customers with targeted emails, personalized content, and more. Abandonment rates drop by 35% on average.
To learn how your business can stop losing sales at the final mile, please send me a message at firstname.lastname@example.org or give me a call at 904-867-5309.
2) The Story Summary
To grab your prospect’s attention — and more importantly, keep it — tell a story. Not only are stories engaging and memorable, research proves they’re even capable of planting ideas, thoughts, and emotions in your audience’s mind.
Of course, any random tale won’t do. To demonstrate the value of your product and give you some credibility, weave a customer success story into your summary. If the featured customer matches your ideal buyer persona, even better.
Here’s the template:
Company X had a problem. [One- to two-sentence description of business challenge.] I worked with Company X to develop the answer: [One-sentence description of the package/product you sold them]. After that, Company X saw [one-sentence description of results].
Helping companies like X accomplish [company mission statement] is extremely rewarding — and I’m always looking for more opportunities to do so.
If you’re interested in learning how [product] can benefit your business, please send me a message at email@example.com or give me a call at 904-867-5309.
Here’s an example:
Graylin had a problem. Although the agency received hundreds of applications for every position they posted, less than 4% of those applicants were actually qualified. Without good talent, Graylin knew they’d have trouble winning new clients and keeping current ones. By revamping the firm’s employer image and recruiting strategy, I helped them boost the quality of their recruiting pool by 30% in eight weeks.
Helping businesses like Graylin engage and win top talent is extremely rewarding — and I’m always looking for more opportunities to do so.
If you’re interested in learning how a new recruiting strategy can benefit your business, please send me a message at firstname.lastname@example.org or give me a call at 904-867-5309.
3) The Personal Motivations Summary
To create an immediate rapport with your prospects, show them what makes you tick. Your openness will make you more trustworthy — not to mention, more likeable. However, you don’t want your summary to scream “me, me, me,” so tie it back into the product by describing why you love your job.
This summary style works best for fairly creative or informal industries, like tech, design, fashion, hospitality, and so on.
[Three- to four-sentence illustrative anecdote.] As you can tell, I’m a pretty [adjective] person. This quality is constantly comes into play when I’m working with companies in [industry/sector] to [main purpose].
For example, [One- to two-sentence description of customer success story].
To learn how your business can [achieve X results], please send me a message at email@example.com or give me a call at 904-867-5309.
Here’s an example:
While working as a server in my college dining hall, I realized 90% of our profits came from 10% of our inventory. So, I developed a comprehensive proposal for a new menu that would not only maximize the dining hall’s budget, it would also improve nutritional quality. The school agreed to give it a try — and that dining hall became the most profitable on campus in one month.
As you can tell, I’m always looking for creative solutions. This trait definitely comes into play in my current role for B&M: I’ve worked with over 40 brick-and-mortar stores to realize the full potential of their space, helping them usually double their in-store purchases.
To learn how your business can increase sales by optimizing your physical space, please send me a message at firstname.lastname@example.org or give me a call at 904-867-5309.
4) The Factual Summary
Are your buyers are in a traditional sector, like medicine, banking, academia, government, or law? If so, a clear, concise, factual summary is your best bet. Prospects will be used to formal, conservative language — so a creative or offbeat summary might suggest you’re not familiar with their industry and its norms.
And not only should it be straightforward, your summary should also be short. Prospects in these industries will lose interest if your call-to-action is buried at the bottom.
As a [job title] specializing in [A, B, and C], I help [vertical/sector] companies [achieve main goal].
Over the past X years, I’ve worked with Y organizations, including [D, F, G].
If you’re looking to [business driver] in order to [accomplish desirable results], please call me at [phone number] or email me at [email address].
Here’s an example:
As a pharmaceutical sales professional specializing in Cardiology, Nephrology, and Endocrinology, I help hospitals, clinics, and independent medical facilities find the most effective medical and pharmaceutical treatment options.
Over the past 20 years, I’ve had the opportunity to work with many of the best hospitals in the country, including Massachusetts General Hospital, Cleveland Clinic, and Mayo Clinic.
If you’d like to discover new treatment options so you can deliver even better patient care, please call me at 904-867-5309 or email me at email@example.com.
After you’ve chosen your template and filled in the details, you’ll be well on your way to a bullet-proof profile. But there’s more to optimize — so take a look at our ultimate guide to a LinkedIn profile that drives sales.
How do you use the summary section? Which one of these templates is your favorite? Let us know in the comments!