It happened multiple times at my previous job.
I went through our CRM and saw that the rest of the team wasn’t using it. I wasn’t even the manager. I was a sales rep who just wanted to know if someone was already working a prospect I found.
Someone had put the contact information into the CRM … but left no notes. Did they have a call? Did they email the buyer? If they did, what did they talk about? To make it worse, this colleague was on vacation, so I couldn’t call to ask.
This happened over and over again. I’d find a prospect, but realize they were already in the CRM, with no notes.
CRM usage wasn’t my problem. It was my manager’s responsibility to make everyone use the CRM. I knew she was 10 times as frustrated as I was about our team not properly inputting data.
Unsurprisingly, my old team wasn’t the only one having this problem (plus dozens more). Through a survey of over 700 sales professionals, we found the biggest challenges sales teams face.
Below, we uncover four of the biggest problems we found.to get an in-depth explanation of each sales challenge and how you can avoid it.
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