The crucial call is 10 minutes away. You’re fired up to talk about your proposed business strategy and how your company’s product fits in. Your presentation deck is pristine, and clearly connects the buyer’s specific problems with your solution. You’re all set to launch into your tailored and personalized sales pitch. Nothing can go wrong.
… Except that the buyer doesn’t pay you the slightest bit of attention. Your beautifully crafted sales pitch goes directly in one ear and out the other. When you check in the following week, the prospect has no idea who you are. It’s a sales rep’s worst nightmare.
If you’ve done the research and customized your sales pitch accordingly, don’t let it fall on deaf ears or be forgotten immediately after the buyer hangs up. Use the five conversational tips from Crash Course’s SlideShare below to ensure your sales pitch sticks in the buyer’s memory like glue.