“With all due respect, let’s address the elephant in the room. At the end of the day, investing in our product is a no-brainer, but it sounds like you don’t have the bandwidth to hit the ground running. Going forward, I think we should run the numbers and identify the low-hanging fruit that can help you do more with less. Thanks in advance for letting us go back to the drawing board and figure out a win-win. Let’s touch base in a week, and feel free to ping me if you need anything before then.”
Um … what?
Many times, sales deals are won or lost on wording, and so it behooves reps to be precise, persuasive, and pithy. Unfortunately, when nerves become a factor, even the most well-spoken sellers can start rambling off clichés.
And the funny thing about clichés? Everyone uses them … which means you sound like every other salesperson out there.
The following infographic from GoToMeeting lists 50 of the most egregious clichés that creep into our speech and writing from time to time. Don’t throw yourself under the bus (ugh) — use crisp, concise language that communicates exactly what you want to say.