Facebook is one of the most commonly used platforms for social media marketing of brands and businesses. While you might be using this platform for your social media marketing activities and getting good results as well, here are two tips to enhance and enrich your business’s Facebook presence.
1. What are people talking about your business? Use Targeted Conversations to find out!
When you type a few keywords related to your brand and business, you will find various search results. Of all the search results, there will be a few results which are old posts from people’s News Feed. These help you understand what sort of conversations happen about your business and what people’s opinions about your business are.
2. Use the Poll feature to bring in people’s opinions in groups and events
Earlier, you could create polls from your timeline itself. Now this has been replaced by a ‘polls only in groups and event pages’ feature. This helps you get feedback about events conducted by your company and feedback about other activities conducted.
The social media marketing techniques used on Twitter should be yielding you good results, but going a step further, it is good to do a little bit more to get better results. Here are 2 tips to enhance the output of your efforts put into marketing your business on Twitter.
1. Keep track of those who unfollow you
If you are a business still building your brand in the social media space, especially Twitter, it is essential for you to keep a track of who’s unfollowing you. If influencers from your industry feature in the list of people who have unfollowed your Twitter handle, then it is a red alert for you to check your Twitter strategy.
2. Research hashtags before using them
When you are using hashtags in your tweets, it is better to understand more about them. This helps ensure you use hashtags unique to your business, thereby helping you create a solid identity on Twitter. In future, your customers and potential customers will surely be able to associate the hashtags with your business or brand. Topsy is a tool which you can use to analyse hashtags. It is a free tool which will give you the analysis of various hashtags.
LinkedIn is also used for social media marketing of brands and businesses. The kinds of posts carried out on LinkedIn are slightly different from those on other social media platforms. The social media marketing techniques used for LinkedIn are slightly on the serious, intellectual side. Here are two social media marketing tips to help you utilize the power of LinkedIn better.
1. Add media files to your LinkedIn profile
LinkedIn allows you to add various kinds of media files to your profile. This can be a great way to portray your company’s work to the people out there! Embedding files to your LinkedIn profile is a very simple process. This helps you create a portfolio of your work.
2. Create a Showcase Page
LinkedIn offers a Showcase Page feature to companies. This is part of the Company Page but is also an exclusive section which can be used to promote your products and services. The advantage of having a showcase page is you can have content specific to your target audience. This helps draw the attention of your target audience easily.
Pinterest is a social media marketing platform for businesses belonging to certain industries. Here are two tips for businesses which benefit from having a Pinterest for Business account. This will help further your business’s social media marketing activities.
1. Use URLs which can be tracked but not marked as spam
Pinterest marks shortened URLs as spam. So, when you need to track the traffic coming in from various platforms which includes Pinterest, it is best to use URLs with UTM codes which will help you track the traffic from Pinterest on to your website or blog. This URL will be long but will not be marked as spam by Pinterest, but since Pinterest URLs cannot be seen by viewers, it is easy to use.
2. Track who Pins from your site
Pinterest lets you find out who Pins from your site. This helps you understand the demographics and interests of the people who view your website. This in turn lets you target your posts better as well as understand what sort of content and resources people who visit your website look for. You can find out who Pins from your site using this URL – [http://pinterest.com/source/yourdomain.com].
We are sure these tips will help you create better and more effective social media marketing strategies for your business. Social media marketing is a constantly changing landscape with a never ending stream of knowledge for you to lap up.