The internet is home to varying — sometimes contradicting — opinions about sales. Some of the advice reps embrace today might turn out to be bad guidance tomorrow. With the landscape of sales constantly changing, it can be challenging for reps to design a coherent selling strategy that reflects up-to-date best practices.
So how can salespeople contextualize the factors affecting their performance? Who are the thought leaders reps can look to for insights about the future? By reading content and comparing it to developing trends, reps can understand what’s changing and adjust their strategy accordingly.
Check out the following infographic from Sales For Life for insights from nine sales experts on how they think sales reps should adjust to changing buyer behavior. Instead of trying to separate great advice from bad information, focus on how buyer behavior has changed — and how your sales strategy needs to change with it.