You’ve put in the research, the time and the effort and your new website is finally live. Now the problem is, how do you get people to come and visit it? Whether your site is a blog, an e-store or an informational portal on your favorite topic, you need to plan how you will market your site and get traffic to it. Read on for a sample website marketing plan that will be a good start for any new site.
Step 1: Keyword Research
Since your site is already complete, you should already know what your topic is and who makes up your target audience. If you don’t know what exact related keyword phrases they are typing into the search engines though, you are basically flying blind.
To solve this problem, enlist the help of online services such as nichebot or wordtracker. These allow you to access databases that will show you the exact phrases people are typing into the search engines when looking for related information on your site’s topic. With these keywords, you are then ready for the next step of this web site marketing plan.
Step 2: Article Marketing
In order to get traffic to your website you need to let others who might be interested in your site’s topic know you exist. One of the best ways to do this is through article marketing. Basically, what you need to do is use your keyword list you created and use those keyword phrases as the titles and topics of interesting and well written articles. Then, you offer your articles to other online publishers for republication through services such as Ezine Articles.
In return for allowing them to republish your articles on their site, they will give you a link to your site at the bottom of your article. This is known as the “bio-box”. Use the bio box to give people a reason to come to your site and include a link to your site. It is also useful to link back to your site using keyworded anchor text that will help with your site’s optimization.
Step 3. Start Bookmarking And Tagging Your Pages
Many people now turn to social bookmarking sites such as Delicious not only to keep track of their favorite webpages but also to find more websites about their favorite topics. Make certain to create a free account at one or more of these services and add information about your website to them. Almost all social bookmarking sites will ask you to “tag” your listing with keywords that are relevant to your site. You’ll want to turn to your keyword list again to make sure you use the same phrases people are actually searching for.
Social bookmarking will not only help you get more targeted incoming links to your site – which can help with your search engine rankings and bring your free traffic – it can also start bringing targeted visitors to your site right away directly from the sites you are listed on. To be most effective, social bookmarking should be a daily or at least weekly part of your website marketing plan.