Creating a effective marketing campaign can be as simple as using the 7 P’s which are: product, price, promotion, people, process, physical evidence and placement.
Below I will explain each of the 7 P’s to use in your internet marketing plan. Here are the first four.
Your product or service is what your are offering or selling to your clients. You will need to show the benefits of your services or product to your customers.
This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the
Your price is important to your success. If you are offering the same product as another company but charging 10x more there will be an issuing trying to sell.
The placement of your product or service is important if your clients know about your product or service but don’t know where to contact you or to view more information then its pointless! Your placement is key, it could be a website, store front, etc.
You will need to reach your target base by online or offline methods. Online marketing is a very fast and effect tool to generate business.
The next 3 Areas of the 7 P’s are People, Process and Physical Evidence.
To run a effective marketing campaign you will need to make sure people to their job correctly and deliver to make sure your product and service run smoothly.
Bringing your clients professional and high quality clients builds a long term relationship with your client. This is never wasted people when people like this they refer them.
When you have a product online it is hard for a client to know the product is going to benefit them. You will need to prove and create a presence where the customer will be able to choose your service or product while being on your page
Now that you have the 7 P’s Of Marketing you now can put it into action!