Boy, they sure know how to market consumer electronics to their best customers don’t they? Well, maybe they don’t really. Indeed, maybe these electronic companies could do better in their marketing. Who knows, maybe you run a company and are digging your way out of that last recession, and would like some advice on how to do it better. Okay, but first let me tell you a little story:
Not long ago, I bought one of those new “mini-NetBooks” from Dell, and then over the next month I got something like four coupons in the mail for additional accessories and other items, all sorts of stuff. One of the offers was an extended warranty programs for $300 since my normal warranty ends in 2010, and this would take me to 2012, which we all know is the “end of the world” as we know it (Don’t ask me contact your Mayan Ancestors via a sweat lodge event).
Other special offers were for software, carrying cases, travel bags, and other peripherals. Of course, I also received my monthly Dell Catalog which I used to order the device in the first place in addition to the four other mailings. Interestingly enough, I have been taking my little Dell NetBook everywhere, yes, I really like it and I often do a little writing in Starbucks too.
Needless to say, I am telling all of my friends to get one too. So, what Dell really should be doing is not over bombarding me with mailers, but they should be sending me coupons to give to friends who might wish to buy one too. After all, I am already recommending their product, so, I could easily give them a coupon too. Why not encode it with my customer number, which will go onto my catalogs and give “ME” a discount next time I buy something? Something to consider, yes?