What Is Cookie Lee?
Cookie Lee is a direct sales company that sells high quality and affordable fashion accessories to women. The company was started by Cookie Lee back in 1985 and went public in 1992. Cookie Lee gives women the opportunity to start their own business. Independent consultants can earn commissions for product sold and also new consultants sponsored.
This is a great company and is definitely going to be around for a while. The company has targeted a wise segment of the population, being women, who like stylish, but affordable jewelry. Cookie has even provided the jewelry for the models on the popular game show, ‘The Price Is Right.’
Your Marketing Approach As A Consultant
Typically in most direct sales and network marketing companies like this, consultants will be recommended to hold home parties and spread the word amongst their warm contacts. This is okay, up until those warm contacts are exhausted and you aren’t selling anymore jewelry. Plus, the majority of your warm contacts may not even be interested in the jewelry.
So how, then, do you position yourself to be found by people who are looking for high quality and affordable jewelry and fashion accessories? A good recommendation would be using the internet. More and more direct sales members have moved to the internet to promote their product or service. This is done because you are able to place your products in front of the people looking for them. This is much easier compared to trying to sell anyone and everyone on your product.
So all in all Cookie Lee is a good company to work for and a great place to start your own business. Your biggest obstacle towards success is going to be determining which marketing approach you want to pursue.