For the majority of reps, phone and email are the most important tools they have at their disposal. These two communication channels represent the difference between missing quota and exceeding it.
But determining the right outreach strategy with these tools can be challenging. For instance, many reps struggle with two fundamental questions:
- When is the best time to call a lead to maximize connect rate?
- After how many call and email attempts is it time to throw in the towel?
The infographic below from Velocify provides insights on both of these quandaries. Armed with the data below, reps can get the maximum value from their phone and email time by knowing when to hustle, and when to back off.
Click the image to enlarge: