If little or nothing happens within your industry consider starting something.

Although many shy away from it, networking is a great way to introduce your business to potential buyers, joint venture partners and clients.

Other community-based efforts revolve around PR and getting involved with schools, sporting groups and other similar gatherings, depending on your target market.

Although this secret takes a fair amount of input the rewards are very well worth the effort.

Have a great day and do all you can to make your business boom!

Market Magnet specialises in helping you grow your business without wasting money on advertising.

That’s the whole point… growing your business without wasting money.

This is not to say that you should never advertise.  In some cases advertising may be necessary and should always be profitable.

Be aware of those selling advertising space in various media publications, as they have no accountability for the results generated by the advert placement. Their only responsibility is to sell ad space.

If you do decide to advertise, be it the yellow pages, caxton or radio, don’t forget to use the advertising formula in the compilation of your advert.

Here’s the formula:

Interrupt – Engage – Educate – Offer

Want help with your advertising? Lets make sure you don’t waste money, call me on 083 290 2058.

Have a great day and do all you can to make your business boom!

Market Magnet Consulting implements the 8 pillars of marketing that will help your business build the marketing momentum you need to succeed.

Space is limited in order to give your business the focus needed to grow strategically.

To establish if you qualify for the Market Magnet system complete this assessment now.

Marketing Assessment http://www.marketmagnet.co.za/salespages/con/survey.html
(click on the link or copy and paste into browser to view)

1 – you never know the quality of the names and details you get.

2 – It will cost you around R2,50 per lead and you may not get the details you need.

3 – Bulk marketing may be considered unsolicited and we don’t want to irritate potential buyers.

The best way of increasing your marketing outlet is through Alliance and Joint Venture marketing activities.

There are two sources for these joint ventures and many benefits:

Source 1 – your client base.

If your clients have a similar ideal client profile as you do they are the ideal candidates for a joint venture marketing campaign.

Source 2 – non-competitive complimentary businesses

There are a number of businesses that share your ideal client base and chances are that they supply clients that could use your products and services too.

Acquiring and extending your database in this way adds credibility to your business as the message delivery comes from a credible and trusted source.

This will also reduce your marketing expense as the cost of the campaigns, if any, will be shared between you and the joint venture partner.

Want help setting up a joint venture campaign? Call me on 083 290 2058

Have a great day and do all you can to make your business boom!

The more trust and rapport you have with your clients and prospects the shorter the buying cycle becomes.

To build this trust and rapport you need to build relationships. Just as personal relationships develop over time, so too your business relationships will build and grow into strong sustainable business alliances.

This is what we do to help you grow your business through database marketing.

Firstly, we categorise your database into the following:

1 – Current frequent buyers – those that buy throughout the year

2 – Current infrequent buyers – those that have bought within the last year

3 – Past clients – those that have not bought within the year

4 – Those that never want to buy from you again

5 – Prospects – those that have shown an interest in doing business with you

The purpose of this is to identify unique ways of marketing to each category to encourage current clients to buy more and more often, as well as find the reason a client has left so we can plan how to reactivate these past clients.

We will also look at nurturing leads and prospects until they become clients then continue the relationship building process.

Long-term relationships deliver better profits.

I will help you in the relationship building process, call me on 083 290 2058.

Have a great day and do all you can to make your business boom!

They are: Sales and Marketing.

If you are not marketing, no one will know about your offer.

If you are not selling, you are not generating income.

Making sure your selling and that of your sales team is up to scratch is vital to the growth of your business.

Learning the skills of up-selling, cross-selling, objection handling and building rapport are just a few of the many skills that your team need to survive.

Strategising a sales cycle and planning your sales activities can go along way in ensuring the profits come rolling in.

Keeping track of what the sales team do from hour to hour without the tedious task of micro management is also important to ensure your team performs to your expectation.

Avoid going into the ocean of competition without fully preparing your sales strategy.

If you would like help strategising your sales process please feel free to contact me on 083 290 2058.

Have a great day and do all you can to make your business boom!

Market Magnet Consulting implements the 8 pillars of marketing that will help your business build the marketing momentum you need to succeed.

Space is limited in order to give your business the focus needed to grow strategically.

To establish if you qualify for the Market Magnet system complete this assessment now.

Marketing Assessment

There are hundreds of web designers out there that offer you the cheapest deal on hosting with 5000 email accounts and this and that, etc, etc….

For most, these offers sound good but have no real meaning.

If your website is not generating quantifiable leads that convert to customers, then your website is not performing like it should.

This is how a web strategy can transform your web presence and in return transform your business:

1 – Deliver a credible web presence – establishing your business as the authority within your field.

2 – Build your brand online as well as offline – making use of online and offline tactics to drive traffic to your website and ultimately your sales team.

3 – Aesthetics versus functionality – Professional looking websites are important however, looks that distract the viewer from a call to action lose the deal.

4 – Automated follow up – nurturing leads until they are ready, willing and able to buy from you.

5 – Building relationships with your clients – relationships with your clients deliver long-term income and repeat business. This increases the average client value by encouraging repeat purchases and increasing the value of each transaction.

There are three types of website pages you need that can be hosted within one account:

1 – Branding page – this is the ‘who we are’ type website.

2 – Sales page – the whole purpose of this site is to sell the prospect on a specific action, ie: email us, subscribe, call us, buy  etc.

3 – Squeeze page – the sole purpose of a squeeze page is to build your list of pre-qualified leads.

There are also many aspects known as SEO, SEM, link building, social media marketing, content generation, blogging, article marketing and more, all of which help produce the results you need to keep your cash flow positive.

If your website is under performing please feel free to call me on 0832902050.

I will be happy to help you improve this aspect of your business.

Have a great day and do all you can to make your business boom!

Market Magnet Consulting implements the 8 pillars of marketing that will help your business build the marketing momentum you need to succeed.

Space is limited in order to give your business the focus needed to grow strategically.

To establish if you qualify for the Market Magnet system complete this assessment now.

Marketing Assessment

Previously I wrote about content being king and the fact that Google favours websites in excess of 100 pages and 300 pages to be even more preferable. The next strategy that generates better results in the SERP is inbound authoritative links. An authoritative link is a website that contains content that has some relation to yours linking to specific pages on your website. You may be able to convince a handful of people close to you to exchange links, whether relevant or not is debatable, as part of your link building strategy.

Google ranks websites that have in excess of 30 000 relevant incoming links. It may seem impossible to gain such a number of authoritative links pointing to your website but the odds are in your favour if you implement a simple yet effective web strategy.

Based on content creation that you already have or that can be constructed for you and distributing it to the correct channels and automatically building links pointing back to your website.

Tied in with your content strategy, link building will boost your position in Google.

Every client and company I deal with wants their website ranked high in Google. This makes sense, as websites that rank well are more visible to potential clients. What few people realise is that to rank well in Google and other search engines such as Yahoo etc your website needs 2 elements that will increase its performance.

Content is king!

Google favours websites in excess of 100 pages, in fact a site 300 pages is even better. This means that for your website to perform well you need a ton of relevant and frequently added content. The interesting fact about content is that Google sends out what is known as ‘spiders’ that scour the web pages worldwide to find out what’s new on the millions of websites out there, known as crawling the web. This is beneficial if you make use of the frequency these ‘spiders’ visit your site. If nothing new happens on your site these ‘spiders’ visit your side almost every thirty days. On their next visit if they discover something new (mostly test based) they will half the time until their next visit – roughly 15 days later. Again, if something new happens within the period between visits the time is halved this continues until Google visits your site in minute intervals. This means that your site will be indexed far quicker. Now the amount of content required may seem impossible to develop. There are methods however that will make this content creation possible.

The other important element is incoming links. We will chat about that in the next post.

Remember – Grow your business without wasting money on advertising.

Take the free marketing assessment and I will throw in a free consultation that will help you further.

Advert placement definitely plays a role in the marketing of your business. The secret is placement. All aspects of advertising work in relation to the effort placed in researching your target audience, their demographics and psychographics.

Knowing what to say, who to say it to, saying it well and saying it often are the essential elements of effective advertising.

Most SME type businesses cannot afford the high production and distribution costs of advertising. There are various advertising activities that could be considered as marketing which can be used in place of traditional advertising. It is usually suggested that if a company cannot afford the expense of advertising, it wise to use the less expensive marketing options and award results with more pricy advertising activities.

Take the free marketing assessment and find out how well your business could be marketing.

I will even throw in a free consultation.

Marketing Assessment