Social media marketing is now becoming among the key marketing strategies online. There are millions of people in Social media websites such as Facebook, Twitter and LinkedIn and in many blogs and forums. Among them there are many who can be your potential customers. Thus, the game is how you turn these potential customers in to real customers. Here are some strategies;
1. Make connections
People come to these social media websites to make connections with other people, to discuss issues of their interest, to ask questions and look for opinions. Thus, search for your potential customers and make connections. Chat with them. Listen to what they talk about. Write as you are an expert in your industry. Look what interests them. Involve in their blogs and forums and start your own too.
2. Do not post direct advertisements
As I mentioned earlier, people come to social media looking for people; not promotions or advertisements. Therefore, they avoid direct advertisements. Put yourself on the position of your customers. They come looking for answers, discussions and chats. Thus, answer their questions. Discuss their issues. Solve their problems. Clear their confusions. When you do that, they develop trust and will be willing to buy your products and services.
3. Post quality content regularly
Only doing your social media marketing on regular bases will show you good results. Promotion will only be effective if it is done repeatedly. You are here to build yourself or your company as an expert. Therefore, you need to involve in as many discussions as possible posting quality content regularly so that your potential customers will start noticing you and be aware of your products or services.