If you own a business and are looking for a marketing consultant you need to determine the best place to find such a marketing guru. There are many people out there that can help you with your small business or large business as far as marketing is concerned. But choosing a good marketing consultant is not easy.
You need to find someone that has expertise in your industry or similar business models. Hopefully their experiences have been successful and hopefully they have had some failures so they know what not to do.
After all they will be spending your money and there is little risk for them. Of course they want to do well because that means you will keep hiring them and paying them.
Even if you already have a good marketing program you probably realize that you need to upgrade and give it a makeover once in awhile. Your goal of course is to get new clientele and get them to be down your door instead of chasing them. That sounds simple, however you know that it is not as easy as it looks.
You must be aware of fake marketing gurus who teach seminars and have trained thousands of people in workshops, as many of these people are only trying to sell you on their program, cassette tapes and marketing books.
In my 27 years in business I have read over 300 marketing books and probably purchased every single cassette tapes seminar on marketing from Nightingale Conant and I must say many are very good, but what I have learned along the way from personal experience is much better.
When looking for a good marketing consultants it is best to have someone who has regional experience in your area in your market sector and understands your industry. Be careful of people teaching short presentations, training seminars, workshops and quickie two-month courses. Please consider this in 2006.