According to a recent study conducted by Microsoft, we now have shorter attention spans than the average goldfish. While we were able to concentrate for 12 long seconds at a time in 2000, our ability to focus now clocks in at a mere eight seconds (goldfish have one second on us).
This is bad news for salespeople, who now have even less time to grab their prospects’ attention. Buyers have so much competing for their time: emails, meetings, critical tasks, personal priorities, and a slew of other obligations. How can salespeople convince business leaders to set everything aside for a minute and tune into their message?
The following SlideShare from Wiley reveals five strategies that make people snap to attention and focus on you. Use these tips before, during, and after your next call to snag and hold your prospect’s focus.