It is difficult to determine the “best” method for marketing your collectibles on the Internet. Several factors must be considered before you decide how to present your items. You may decide it is best to mix and match some of the ideas presented below. Here are some questions that you should ponder.
Is your item one of a collection?
You may want to consider whether to break up your collection or to sell it as a whole. Use Google or eBay searches to see what others are doing. When it comes to high-end collectibles, a professional appraiser can guide you and help you maximize income from your sale.
How much do you have invested in your collectible?
If it is an item purchased at a bargain, your options are unlimited. If you have a considerable investment involved, you will need to be careful about auctioning your item. Many novice Internet sellers are sure that bidders will assess their item at current market value. This is not necessarily the case. There are “bottom feeders” who will jump in at the last moment of an auction to secure a giveaway price if you fail to set a starting price for your auction that you can live with. Don’t forget to set your shipping charges high enough so that you don’t lose money on the transaction.
Can I use Craigslist to sell my collectibles?
Large items that don’t lend themselves to easy shipping are the best candidates for Craigslist. You can easily include several photos and an extensive description for free. Security may be a consideration. If you are going to invite strangers to your home to view the item, be sure to have a friend on site for your own peace of mind.
What about setting up a Web Site of my own to avoid auction fees? Initial costs for setting up a site can vary depending on your computer skills. You will need a Hosting provider ($4.00-$130.00 per month). Many Hosts offer free Domain name registration. Most Host sites have a tool to search for available domain names. Google “web hosting” for more information. Once you have established a domain name and are set up with your Host, you will need to set up Ecommerce software to customize and manage your “store”. Some Hosts provide built-in Ecommerce software. If not, there are many free packages available online. One of the best supported open source packages available is Zen-Cart. PayPal offers a secure method to receive payment.
If all of the above advice leaves you spinning, you can always hire someone to set up your site. Prices for the service can vary from a few hundred to several thousand dollars depending on your needs.
What about Usenet Groups like Google Groups?
They can be effective tools to sell your collectibles if an attached photo is not needed to promote your item. You can,however,include in your message a Link to any of the free photo sites on the Internet in order to direct potential customers to an image of your collectible.
Hopefully this tutorial will help you to avoid some of the major roadblocks to a successful online collectibles marketing campaign.
By: James Paterson