You’re not the only person doing research in advance of a sales call. While salespeople look up their buyers on LinkedIn, buyers stop by reps’ profiles to get a handle on who they’ll be speaking with. So your page better be complete, current, and compelling.
But profiles that appeal to prospects are significantly different than those that catch recruiters’ attention. Hiring managers are keen to discover how often you beat quota, and by how much. On the other hand, buyers couldn’t care less.
Is your profile packed full of braggy stats and anecdotes? If you’re looking for a job, by all means, carry on. However, if you’re striving to sell more, you need a profile makeover — ASAP.
Use the following infographic from Sales For Life to revamp your profile to spark buyers’ interest, and rev the revenue-generating engine.