Social media has blown up quickly over the last few years. Many business owners wonder if it will start taking a downward slide anytime soon. But the reality is that marketing on social media is not a fad that is going to disappear. Billions of consumers are active members of social media and those numbers will continue to grow. Don’t miss out on reaping the benefits that come from social media marketing because you think it is a platform that won’t be sustainable, because it is.
Your business can gain a lot of rewards when you put some serious effort into a social marketing strategy.
What kind of benefits will you see?
More widespread brand recognition
Social networks are another way for you to get your content out there before a broader audience. Your voice is going to be heard by more people, making it easier to reach new customers. Your current customers will become more familiar with your brand.
Increased loyalty to your brand
Consumers are spending a lot of time engaging with their favorite brands through social channels like Facebook and Twitter. Knowing that you are going to be available to them online makes consumers feel like they have a more personal connection with your business. Make sure that you are taking the time to interact and engage with your fans on a regular basis to help build up that loyalty.
Even more chances to convert leads
Every time you post an update to social media, you are creating an opportunity to draw in new customers. The more followers you have, the more chances you have of making a new sale or finding a new client for your business.
You humanize your business
Interacting with your followers on social networks make your brand more human in the mind of the consumer. It is too easy these days for people to see a business as nothing more than a robot, especially when you conduct business solely online. Having conversations with people online and acting like the person behind the brand makes people feel better about being a fan of your business.
Strengthen your authority
Consumers use social media to give your business applause. They will brag about your amazing products or superb service. The more your brand name comes up online tied to positive feedback, the more people are going to see your company as a leader in the industry. As your authority grows, so does your following.
Boost in traffic
Your social networks create a path back to your company website. The more you have out there, the more traffic you are going to see coming to your site. As you syndicate your content from your business blog on social media, you draw more traffic. And more traffic can lead to a boost in sales.
Improved search engine ranking
Social media is starting to play a big role in how high your business ranks in the search engine results. It is not enough to just update your blog every week. The search engines want to see that you are keeping an active presence on social networks like Facebook. It makes you appear more credible and trustworthy.
Better customer experience
Today’s consumer wants to be able to contact your business in multiple ways. In addition to telephone and email, being reachable through social channels will improve the customer experience with your brand. It is an easy way for them to give you compliments, ask questions, discuss an issue, and even leave a complaint. Use these as opportunities to flex your customer service muscles.
How have you benefited from using social media to market your brand?