My logical concept is simple:
It is like planting apple seeds. You plant an apple seed and then you water it, make sure it gets sunlight. Pull the weeds from around it to insure the root system is getting stronger. Once the plant starts to grow out of the ground, you may even give it extra support to hold it up.
After a period of several months or even a year you may have one apple, or two, and ultimately have the potential to pick apples of the tree for years to come. It is your business – learn how to market on the internet and you can decide to grow a small apple tree, a medium size or a large one.
The idea isn’t to place one round of ads and sit back and wait for your business to take off. The idea is to market regularly and consistently over time allowing the seeds to germinate and get the chance to grow. I am sure you heard the saying: “You get what you pay for” keep that in mind when you are marketing your business on the internet.
It’s like taking a trip somewhere. You can walk for free, get a car, or take a plane. We all have preferences. I recommend starting out small with your online marketing budget. The idea is simple. Find a couple places to advertise giving you a good return, and then you could turn that back into more and more advertising; and allow your business the chance to grow and develop.
The key is to start somewhere. It’s always interesting to me when someone says: “Well if I can’t get ‘that thing’ to help my business then I can’t do this… or I can’t be successful.”
That is certainly someone destined for failure in just about anything they do.
The key is to start where you are, and do the best you can with the resources you have access to and then build, build, and build some more. In all the books I have read of self-made millionaires, it was that ingredient that ‘catapulted’ them to success. They didn’t focus on what they didn’t have. They focused on what they do have and move forward towards their goals. If you are in a better situation to do more – faster, well that’s fine too – as long as you continue to do your part.
Business is a lot like fishing. If you are out in a boat and you’ve got 25 different lines in the water (Articles, press releases, forum posting, social bookmarking, email advertising, classified ads, etc…) and Carl has one line in the water, who has a chance to catch more fish?
It would be you of course. The more lines you can get in the water the greater your opportunity!
How to market on the internet is a simple concept (Learn, apply, and delegate).