Being an Internet Marketing Consultant is one of the many ways you can make money and not particularly know a lot about the Internet yourself. The important thing is that you will know more than the people you hope to make your customers.
Your client base will be the businesses in your hometown and communities in the surrounding area. If you live in a large city your customer base will be quite large. To make money you will not be doing any cold calling nor will you be going from one business to another trying to talk to the manager or business owner, but you will visit the business after the owner invites you to learn how you will increase his business while decreasing his advertising costs.
Your first step is to find local businesses which have websites. Looking in the phone book is one resource; however, that is not your only source. To make money, you have to spend money; here is your first expenditure, by utilizing the services of USADATA.com. They charge a $50.00 flat rate and will provide the owner’s name, phone number, mailing address, number of employees. The $50.00 is a minimum rate charge for up to 500 businesses ordered. The rate goes up as the number businesses you want info on goes up.
Next you will look up the business online to see if they have a website. You will be looking for sites that do not have a way to get customer information when someone visits their site. Next you will want to write them a letter, in it you will want to introduce yourself. You’re not going to give a bio, but you will tell them you are an e-commerce consultant, or Internet consultant, or something along those lines. Then you will acknowledge their time is valuable and say yours is also, and you would like 15 minutes of their time to explain how they can increase their business traffic. You will tell them you will be able to save them up to 50% on their advertising costs and bring new customers into their store at the same. You will let them know they already possess the tool, it is their website, but they are not utilizing it to its fullest capability. (Most business people do not understand e-commerce, to make money.)
You will want to get a CONFIDENTIAL stamp from Staples or Office Depot and stamp the letter with that stamp. Since the letter is addressed to them and not “current resident” or “business owner”, they will be curious who is sending them that letter and will open it.
You will not want to mass mail this letter, 25-30 letters should generate a good income for you. You will want to show them that installing (which you will do) an auto responder will give them info from their website as to who is visiting so they can send info on sales and other perks they want to give to people who have visited their site. If you don’t know how to install the auto responder you can spend $50.00 by hiring someone from guru.com to do it for you. You will pass the cost off to your customer.
That, in a nutshell, is one way to make money on the Internet without a large outlay of cost on your part.