Marketing for South African Businesses.

Capitalise on the events and groups that gather around your business.

If little or nothing happens within your industry consider starting something.

Although many shy away from it, networking is a great way to introduce your business to potential buyers, joint venture partners and clients.

Other community-based efforts revolve around PR and getting involved with schools, sporting groups and other similar gatherings, depending on your target market.

Although this secret takes a fair amount of input the rewards are very well worth the effort.

Have a great day and do all you can to make your business boom!

There are countless ways to advertise your business and many are very costly.

Market Magnet specialises in helping you grow your business without wasting money on advertising.

That’s the whole point… growing your business without wasting money.

This is not to say that you should never advertise.  In some cases advertising may be necessary and should always be profitable.

Be aware of those selling advertising space in various media publications, as they have no accountability for the results generated by the advert placement. Their only responsibility is to sell ad space.

If you do decide to advertise, be it the yellow pages, caxton or radio, don’t forget to use the advertising formula in the compilation of your advert.

Here’s the formula:

Interrupt – Engage – Educate – Offer

Want help with your advertising? Lets make sure you don’t waste money, call me on 083 290 2058.

Have a great day and do all you can to make your business boom!

Market Magnet Consulting implements the 8 pillars of marketing that will help your business build the marketing momentum you need to succeed.

Space is limited in order to give your business the focus needed to grow strategically.

To establish if you qualify for the Market Magnet system complete this assessment now.

Marketing Assessment http://www.marketmagnet.co.za/salespages/con/survey.html
(click on the link or copy and paste into browser to view)

Buying leads from list brokers can be risky for three reasons:

1 – you never know the quality of the names and details you get.

2 – It will cost you around R2,50 per lead and you may not get the details you need.

3 – Bulk marketing may be considered unsolicited and we don’t want to irritate potential buyers.

The best way of increasing your marketing outlet is through Alliance and Joint Venture marketing activities.

There are two sources for these joint ventures and many benefits:

Source 1 – your client base.

If your clients have a similar ideal client profile as you do they are the ideal candidates for a joint venture marketing campaign.

Source 2 – non-competitive complimentary businesses

There are a number of businesses that share your ideal client base and chances are that they supply clients that could use your products and services too.

Acquiring and extending your database in this way adds credibility to your business as the message delivery comes from a credible and trusted source.

This will also reduce your marketing expense as the cost of the campaigns, if any, will be shared between you and the joint venture partner.

Want help setting up a joint venture campaign? Call me on 083 290 2058

Have a great day and do all you can to make your business boom!

Build income with better business relationships.

The more trust and rapport you have with your clients and prospects the shorter the buying cycle becomes.

To build this trust and rapport you need to build relationships. Just as personal relationships develop over time, so too your business relationships will build and grow into strong sustainable business alliances.

This is what we do to help you grow your business through database marketing.

Firstly, we categorise your database into the following:

1 – Current frequent buyers – those that buy throughout the year

2 – Current infrequent buyers – those that have bought within the last year

3 – Past clients – those that have not bought within the year

4 – Those that never want to buy from you again

5 – Prospects – those that have shown an interest in doing business with you

The purpose of this is to identify unique ways of marketing to each category to encourage current clients to buy more and more often, as well as find the reason a client has left so we can plan how to reactivate these past clients.

We will also look at nurturing leads and prospects until they become clients then continue the relationship building process.

Long-term relationships deliver better profits.

I will help you in the relationship building process, call me on 083 290 2058.

Have a great day and do all you can to make your business boom!

There are only two real ways to generate revenue in any business.

They are: Sales and Marketing.

If you are not marketing, no one will know about your offer.

If you are not selling, you are not generating income.

Making sure your selling and that of your sales team is up to scratch is vital to the growth of your business.

Learning the skills of up-selling, cross-selling, objection handling and building rapport are just a few of the many skills that your team need to survive.

Strategising a sales cycle and planning your sales activities can go along way in ensuring the profits come rolling in.

Keeping track of what the sales team do from hour to hour without the tedious task of micro management is also important to ensure your team performs to your expectation.

Avoid going into the ocean of competition without fully preparing your sales strategy.

If you would like help strategising your sales process please feel free to contact me on 083 290 2058.

Have a great day and do all you can to make your business boom!

Market Magnet Consulting implements the 8 pillars of marketing that will help your business build the marketing momentum you need to succeed.

Space is limited in order to give your business the focus needed to grow strategically.

To establish if you qualify for the Market Magnet system complete this assessment now.

Marketing Assessment