If you are one of those people who would like to start a career in marketing consulting, it is important that you know what is expected of you early on so you can better serve your clients.
Here are the roles and responsibilities of a marketing consultant:
1. Competition analysis. As a consultant, you are required to research and carefully study the competition of your prospects. You need to know what techniques and elements they are using in terms of their marketing campaign so you can advice your clients on how they can outplay these people. This is one of the best things that you can do to make sure that your clients will be able to win the business of their potential buyers.
2. Marketing campaign analysis. You are also expected to analyze the current marketing campaign of your clients to determine its strengths and weaknesses. After that, you must be able to offer your clients with recommendations as to how they can improve their marketing strategies to make them more effective and more impacting.
3. Branding. You are also expected to give advice and recommendations about branding. This is very important so your client’s potential buyers will easily recognize the products that they offer in the market.
4. Pricing. Price is one of the elements that is being considered by buyers when they are about to make a purchase. As a consultant, you may be asked to help in terms of pricing strategies. You must be able to give your clients the best advice in which they will not shortchange themselves and earn decent profits.