Marketing your business is on going.
Every time you ‘stop’ marketing you need to restart.
Jay Conrad Levinson, the father of guerilla marketing teaches that your marketing needs to be like a circle with a beginning and no end, not like a line that has a start and ends in the courts of bankruptcy.
This means that you need to consider pre and post-sale marketing. Once a sale is made the deal should not be considered closed or won. There is definitely a form of success; this success needs to be seen as the beginning of a profitable long-term relationship.
Developing relationships with clients sets the platform for further transactions. If your offer is not unique or if your competitors are very active and regularly poach your clients, you need to build better bonds with your prospects and clients to prevent them form being lured away.
Relationship building is time consuming but well worth the effort.
Systemizing your relationship building may include systems like CRM and Constant Contact Management. These help you automate relationship building that results in securing long-term and profitable clients that are loyal to your brand, company and bank account.
Keep your marketing momentum, automate your marketing and build your business.