All successful companies, large or small businesses, require a brand that is effective that creates the right understanding and brand engagement for their target market. Our brand team applies the same branding principles to all businesses with which we work.
A key focus area of new brand development or brand refurbishment is to ensure that the brand concept and design will stand the test of time. A brand designed today needs to deliver a lasting impression.
Our experience delivering branding services to companies of all sizes gives us a insight into a vast array of industries. In conjunction with you, we design brands from scratch, providing high-quality and long-term corporate identities.
We don’t just design your logo; we plan the elements that will work for your business. We do our research, understand your company and produce a brand identity document and brand elements that will take your company into the future.
Re-branding a company is a unique and particular challenge that we tackle head-on.
Re-Branding a business is challenging as it produces unique challenges but we enjoy the challenge and the outcome of re-branding projects.
Industry trends, colours, fonts, client expectations, and brand positioning all come into consideration for a re-branding exercise.
Meeting your requirements and building trust with your client base as well as ongoing promotional reinforcement is imperative to a successful re-brand operation.
Resulting in a look and feel that you are proud of and one that your clients embrace that differentiates you from the competitors and places you in the forefront of your clients mind.
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Planning your brand strategy will involve the following:
1 – Purpose
Functional and intentional purpose of the brand, eg: to make money and to perform acts of good will whilst making money. In other words to impact the environment surrounding the business. This environment may consist of clients, staff or a community within close proximity of the business.
2 – Consistency
In an effort to give your brand a platform to stand on, you need to be sure that all of your messaging is cohesive. Ultimately, consistency contributes to brand recognition, which fuels customer loyalty.
3 – Emotion
Finding a way to connect to your customers on a deeper, more emotional level will help them make a purchase decision. Do you give them peace of mind? Make them feel like part of the family? Do you make life easier? Use emotional triggers like these to strengthen your relationship and foster loyalty.
In this fast-changing world, businesses must remain flexible to stay relevant. On the plus side, this frees you to be creative with your campaigns.
5- Employee Involvement
As we mentioned before, achieving a sense of consistency is important if you wish to build brand recognition. And while a style guide can help you achieve a cohesive digital experience, it’s equally important for your employees to be well versed in the how they should be communicating with customers and representing the brand.
If you already have people that love you, your company, and your brand, don’t just sit there. Reward them for that love.
Marketing Collateral Design
Branded collateral is one of the many routes to market. From brochures and business cards to banners and signage we take the look and feel of your brand and translate it into tangible brand elements.
Messaging and client engagement is our key focus when designing all marketing and branding collateral as this will ensure clients start the process of building relationships based on your core message which reinforces trust in your company.
In addition to the design component, our team will manage the print and delivery of the necessary collateral to any application: be it expo’s, signage placement, or handing out pamphlets.