Customer Relationship Management (CRM)
Customer Relationship Management software has become mission critical software. Customers now demand highly personal communications. They expect email and phone conversations to be on point, seamless and accurate to what is important to them. In the modern, interconnected online world in which we operate these demands cannot be considered unreasonable. The challenge is storing all the information collected about a prospect in a way that can be easily accessed and utilised. CRM software fills this roll.
Given that the CRM is the custodian of all information regarding a prospect, a customer or an business opportunity, the software needs to become an integral part of the day to day activities of all sales staff. Every email, phone call and meeting outcome needs to be logged and referred to. The CRM must be able to allocate tasks to to the correct person and monitor their execution. The progress of leads from opportunities to potential deals to closed business needs to be nurtured and tracked.
CRM implementation strategy is often overlooked. If the software selected must suit the workflow of the team and the nature of the industry. It must enhance productivity and deliver success, not be an added amin load. The choice of the correct software package and then the design of the correct strategy to implement the software is vital for a smooth and engaged transition.
Let Market Magnet be your partner and guide in selecting and setting up the correct CRM platform for your team.