We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized — or so we thought.
Until one December morning when our metrics plummet. It must be a mistake.
Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.
We decided to look at 4,513,689 emails to analyze exactly how the holidays impact our one-to-one emails. The presentation below reveals all our never-before-shared insights.