When marketers create one size fits all marketing campaigns they turn away about 80% of their market.
Now, your numbers may vary, but the point is that even if someone is a perfect match for what you do they may not be ready to learn about your awesome services because there is a very good chance they don’t even realize the nature of the problem you might be proposing to solve.
And that’s where so many marketers go wrong.
In order to impact the greatest share of your ideal market, you have to reach them where they are right now. Some are ready to learn more about your awesomeness, some are starting to wonder how to solve a problem they have and some are just starting to get a sense that something is wrong.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Oldford, entrepreneur, founder of INFINITUS, and marketing coach. We discuss marketing, lead generation and lead funnels based on personalization that allows you to speak to your entire market.
Oldford uses the metaphor of sidewalk, slow lane, and fast lane to describe lead funnels and campaigns that meet people in their current buying journey and invites them to enter whatever track suits them. The goal then is to move people into lanes with increasing calls to action.
Questions I ask Scott:
- How can you get great results without an overly complicated funnel?
- How can you track lead conversion in funnels?
- How do you move someone from the Sidewalk to the Fast Lane?
What you’ll learn if you give a listen:
- How to automate lead generation effectively.
- The 3 different mindsets a new lead may have.
- How to take advantage of obligation in your leads.