Combining Article Marketing with Social Marketing is one of the best strategic moves you can make to build our online business. Article Marketing is alive and well and Social Marketing is so much more than a fad.
Before I show you three specific strategies for integrating these two powerful media, let’s get clear about this: Article Marketing IS a part of Social Marketing. Online marketers fail to realize this which results in the loss of traffic and profits.
Tip 1 – Automate – One of the best things about Social Marketing is the ability to automate much of what you do for “economy of action.” In other words, take one action and get several results. One of the best ways to do this is to set up your EzineArticles account to “auto-tweet” each of your newly published articles to Twitter. So each time you have a new article published the title and link is automatically announced on your Twitter page. Go to your Profile Manager and add your Twitter User Name and Password. You only have to do this once to set up automatic repurposing of your articles.
Tip 2 – Leveraging Twitter – After your article is automatically announced on Twitter, you’ll want to follow up with more announcements about your article. You can announce it yourself several times on the day it comes out. Ask “Have you seen this yet?” and include the title and link to your article. When you see discussions going on where your article could contribute to the conversation, include a link to your article. Take a quote from your article with good info and include the link so your prospect can read the rest of the article.
Tip 3 – Leveraging Facebook – You can and should promote your articles on Facebook, especially on your Facebook Fan Pages. You can announce that you are working on an article, then you can announce that you have submitted the article. This builds good anticipation for your article. Then you can announce that the article has been published and include the link.
Neat Bonus Tip – When promoting your article on your Facebook Fan Page, include the link to your article and a box will drop down that allows you to choose a graphic for your article, the title, the first few words, and the link for your article. Besides looking cool this increases the click through rate from Facebook to your article.