There are only 2 activities in any business that deal with generating revenue…
SALES AND MARKETING…
Sounds obvious but examine your daily activities and determine how much time you actually dedicate to each.
There is no doubt that preparing your books for year end is vital but without focusing on sales and marketing there won’t be too much to show in your financials.
It makes me wonder how and why so many businesses shut the sales team away in the room far down the passage on the other side of the building to get on with selling when they need consistent mentoring and management.
For the most part sales teams know what their targets are and usually have a good knowledge of the products and services on offer however, most fall way short on efficient day to day sales activity.
Whose to blame.. No one really.
Mentoring a sales team takes a great deal of time, energy and effort and often an internal person assigned to do so has more than enough on their plate. Finding new exciting, motivating or inspirational sales techniques is seldom top of their agenda.
Sadly this makes the mentoring process of sales teams seem rather fruitless.
Imaging knowing that all the hassle of keeping your sales team in top form is no longer your problem and that the quality of the content generates scalable results… Far more accessible than you may believe!
Here are a number of points that will help focus your sales team and their efforts:
- define their daily activity.
- help each staff member realize that they are in charge of their own income.
- have tracking and accountability measures in place.
- equip staff with the necessary tools.
- team up members that complement productivity and result.