|
|
 |
Consulting
Marketing Consulting
8 Pillars of Marketing
The unique marketing system developed by Market Magnet Consulting for small and medium sized businesses in South Africa. Discovering the assets within your business that should be capitalised for the purpose of marketing without wasting money on advertising.
Market Magnet Consulting bases the consulting by implementing the 8-Pillar Marketing System, based on the following structure:
Pillar 1Enhance Your Corporate Identity and Develop Your Compelling USP |
| The development of your compelling Unique Selling Proposition, Extra Value Proposition, Brand Identity Statement and Elevator Pitch which will establish your corporate identity.
The USP reinforces the reason clients are doing business with you and gives prospects a reason to consider doing business with your company. Your newly developed and compelling USP becomes the basis for all marketing efforts. This becomes the ‘song’ of your business and those involved within your company will be taught to live the USP as the ‘truth’of the brand. Establishing the USP involved matching the ‘inner reality’ and ‘outer perceptions’ of the business and develop the core message that becomes part of your sustainable competitive advantage. |
Pillar 2Strategic Web Development and Online Marketing |
| Positioning your business online correctly has major benefits. Advertising and promotion online has a variety of outlets many of which are free.
We will effectively position your business in the search engines by working on a number of aspects within the online sphere, which include Search Engine Optimisation, Search Engine Marketing, Social Media Marketing, Online Lead Generation and Constant Contact Management. |
Pillar 3Sales Conditioning, Lead Generation and Exponential Marketing |
The most important part of this Pillar is incorporating your newly developed USP into every aspect of your client and prospect interaction aswell as:
|
Pillar 4Database and Relationship Marketing |
| All databases of current and past clients need to be captured, categorised and used to constantly market and promote your products and services.
The categories will be as follows: a) Current Frequent Buyers (sizable Rands spent) b) Current Infrequent Buyers (buy on occasion) c) Past customers (those that haven’t bought within a year) d) Inactive Clients We will aim to achieve the following:
This is an education-based level marketing strategy. We will market to them in specific ways relevant to your business. This will encourage new and repeat business, which will result in growth of profits. |
Pillar 5Joint Venture Alliance Marketing |
| Once we have captured and segmented your database, alliance opportunities will be sought from:
a) Within the database b) Other related non-competitive businesses We will set up win-win structures with non-competitive companies, which have customer bases that could make use of your services and products. |
Pillar 6Media Placement and Advertising |
| Unless we find the perfect and inexpensive advertising opportunity, we should steer clear of advertising.
Advertising can work if the budget for the C & R method of advertising is accessible. However, this is extremely costly and may not be suited to your business. If we are able to increase sales even further through advertising, we may look at this method. We should consider the web as a medium for advertising. Although still costly, web advertising through the various campaigns on offer, can be specifically targeted and is easily measurable. We will keep this as an option for the future. |
Pillar 7Community Involvement |
| Community involvement will be structured to boost the outlet you have to promote your products and services throughout your immediate community as well as other targeted communities further afield.
Community marketing contributes to the brand awareness of your business and develops better perceptions around your company |
Pillar 8One-to-One Direct Marketing |
There are a variety of Direct Marketing Avenues that we need to explore and include:
We will find the most cost effective and efficient methods for growing your business throughout the surrounding areas. This will encompass the business to-consumer sector and the business-to-business area outside of the geographical bounds using direct marketing collateral. |
How Many Pillars Are You Using? |
You may be currently using 1 or 2 pillars to market your business; this has a limiting effect on your growth potential.
Implementing additional pillars will help your business to grow exponentially. |
Marketing Strategy Development
A marketing strategy is a complete plan that combines the goals of the business to the desired outcome of a marketing campaign whilst taking into consideration all aspects of the business and surrounding marketing environment.
Marketing Campaign Development
A marketing campaign is one part of the promotional element of the overall marketing strategy. Each product or service will have a campaign developed to ensure that the right message reaches the right audience with the right frequency.
Marketing Implementation
You may not have the time to implement the marketing activities needed to grow your business or budget to hire a marketing department to carry out these tasks. We do the work for you at a fraction of the cost. Outsourcing the planning implementation to Market Magnet Consulting will guarantee that you do not waste money on advertising.