Web Strategy
Website Strategy
Areas covered in the web strategy include:
Points taken into consideration for the website strategy include:
Determine the reason for the website and the desired results the website should generate.
The outcomes will be based around the following:
¨ Presentable Shop Front
¨ Aesthetically Pleasing VS. Functionality
¨ Build awareness of your organisation
¨ Build awareness of a particular brand or service
¨ Distribute information
¨ E-commerce
¨ Build relationships
¨ Develop a new marketing strategy
¨ Reinforce a current strategy
¨ Manage an event
¨ Gather market research
¨ Enhance Customer Service
We will also establish the best structure your site will need based on functionality which include:
¨ Branding Pages
-The most common type of website. This is the ‘who we are’ type of site.
¨ Sales Pages
-Structured to sell the viewer on buying into the offer, an appointment, or the purchase of a product.
¨ Squeeze Pages
-The sole purpose of this page is to build your database for future interaction.
