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Website/Online Strategy
Website Strategy
Similar to a marketing strategy the web strategy is a plan that is based around the needs and operations of your website.
Your website should be a fully functional and active part of your business.
Areas covered in the web strategy include:
- Objective setting and tracking
- Target audience, customer insight and targeting
- Offer and message development.
- Online media mix selection and budgeting
- Media schedule and campaign integration
Points taken into consideration for the website strategy include:
Determine the reason for the website and the desired results the website should generate.
The outcomes will be based around the following:
- Presentable Shop Front
- Aesthetically Pleasing VS. Functionality
- Build awareness of your organisation
- Build awareness of a particular brand or service
- Distribute information
- E-commerce
- Build relationships
- Develop a new marketing strategy
- Reinforce a current strategy
- Manage an event
- Gather market research
- Enhance Customer Service
We will also establish the best structure your site will need based on functionality which include:
- Branding Pages
- The most common type of website. This is the ‘who we are’ type of site.
- Sales Pages
- Structured to sell the viewer on buying into the offer, an appointment, or the purchase of a product.
- Squeeze Pages
- The sole purpose of this page is to build your database for future interaction.
Related Web Services
1. SEO (Search Engine Optimisation)
2. SEM (Search Engine Marketing)
3. Social Media Marketing
4. Google Management
5. Website Design and Management
6. Article Marketing
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