Fortunately, thanks to a new study from Boomerang, you can now hit the perfect note. First, cut the jargon and Shakespeare-worthy prose: Data from more than 40 million emails showed that writing at a third-grade level will score you 36% more responses.
Using the right amount of emotion is also key. Surprisingly, your email shouldn’t be too positive; overusing exclamation marks and words with happy connotations (such as “pleased,” “delighted,” and “great”) leads to a decline in response rates — perhaps because messages packed with positivity don’t feel genuine.
In fact, the research showed moderately positive or negative emails were the most effective, getting 10-15% more responses than neutral ones. That means next time you’re composing a message, you should give it a dash of warmth or hostility (but just a dash!).
To learn five more techniques for improving email response rates, check out the infographic below.