Sales is both a sprint and a marathon: A sprint in the sense that the leaderboard resets every month or quarter, and a marathon in that you’ve always got to keep moving. Which means that right after you close one deal, you’re probably moving onto the next one.
But spending just three extra minutes on a freshly won deal can actually make a huge impact on your sales numbers. How so? Use those three minutes to write a warm, personalized thank-you note, and your customers will repay you in referrals, renewals, and positive reviews.
Read on to discover how you can leverage the enormous power of thank-you notes.
3 Things the Best Post-Sale Thank-You Notes Have in Common
An effective thank-you note accomplishes three things:
1) It lays groundwork for a referral.
Getting a thoughtfully written note tells the prospect you really care about their business — which means referring you to their friend or contact is actually in their best interests. After all, helping a connection discover a great product or service makes them look good.
While asking for a referral in the first thank-you note may come across as a little self-serving, asking for a referral in a separate follow-up is completely kosher. Thanks to the earlier note, you request has a strong chance of being granted (not to mention the likelihood your prospect will voluntarily refer you.
(Not quite sure how to frame your referral request? We’ve got four email-ready templates.)
2) It reaffirms the relationship.
You’ve worked hard to create a relationship with your prospect by building rapport, providing value at every touch, and establishing trust. So why throw all that work away now that the contract has been signed?
Adding a personal detail or referencing a previous conversation in your thank-you note will reinforce your relationship. When a customer feels genuinely connected to their seller, they’re far more reluctant to leave. Hello, higher retention and upsell rates.
3) It maintains your role as a trusted advisor.
Modern reps succeed by acting as trusted advisors — and just because the ink has dried, doesn’t mean you should abandon this role. In your thank-you note, provide the customer with several ways they can get in touch if they need help or guidance. Sure, they could always contact support or their account rep, but your offer will score you some massive goodwill.
To leave no doubt in the buyer’s mind that you’re truly willing to help, add that you’ll check in on a specific date in the future.
Potential Subject Lines
Choose from any of these options:
- Wanted to Say Thank-You
- Thanks for Choosing Us
- Always Here to Help
- Thank You Again
- Excited to Work Together
4 Post-Sale Thank-You Note Templates to Start Using Today
1) Thanks for choosing us
2) Here at any time
3) Always here to help
4) Meeting business challenges
Even though you might think your job is done as soon as the prospect signs, investing a little time (less than it takes to brew a cup of coffee!) to write a thank-you note will pay fantastic dividends. So before you turn your attention to the next prospect, tell this one you appreciate their business.