You may be wondering what the concept of video article marketing is. The idea behind video article marketing is to take an article and turn it into a compelling video. Using music, pictures and quality production you can take an ordinary article and make it into a powerful and engaging display. You can tell a story, create an emotional pull, demonstrate how something works and much more. Video article marketing is the newest trend that can help you find more customers and build more traffic.
Article marketing has been around for quite some time and it can be a powerful tool to help promote a website, product or service. You can establish a reputation within your niche community, get your name out there, build traffic to your site and pre-sell customers and leads.
However, people are always searching for the next best thing and are looking for ways to improve the power of their articles and their outreach efforts. Many people have recently began turning to video marketing for this purpose. With video marketing you can create any kind of video you want and use it to try to find new prospects, rank highly in the search engines and more.
Both article marketing and video marketing have their own advantages and disadvantages. The advantage of article marketing is the in depth explanation you can provide and the credibility you can build. Of course you also get to build up the incoming links to your website, which allows you to rank highly in the search engines and see more website traffic. The drawback is that reading text can get boring and people on the Internet like to quickly skim as opposed to read long passages. Another disadvantage is that article marketing has become overdone and saturated.
With video marketing you have a much easier time drawing people into your message. With the power of video you can visually demonstrate something or you can even entertain. The drawback however is that without the meat and potatoes of the article, you aren’t providing as much information or as many details.
Additionally, a poorly produced video isn’t going to help your company at all. It’s just going to show that you either don’t have the technical skills to get the job done or that you don’t care about producing quality work. That’s why you really need somebody to make great videos for you, and that brings us back to the power of video articles marketing.
Why not combine the strengths of both video and article marketing with a combined video articles marketing system. You get all of the compelling and engaging qualities of the video, and you provide all of the information and details that you would have in an article. The combined format of both text and video allows you to tell a complete story and really hold someone’s attention. It’s the new wave in online marketing and outreach, and you don’t want to be the last one on the video article marketing bandwagon.