In years past, sellers controlled all the product information, and buyers were at reps’ mercy if they had questions. But now, the internet has turned the buyer-seller relationship completely upside down.
Today, the information that buyers need to make a purchasing decision is just a click away. The power has completely shifted from the seller to the buyer.
And in light of this power dynamic change, salespeople’s reputation is more important than ever. Unfortunately, sales has a perception problem. HubSpot recently surveyed nearly 1,000 people about the trustworthiness of the sales profession and only a measly 3% of respondents believed salespeople are trustworthy.
A former teacher of mine continuously preached, “Perception becomes reality.” That phrase has stuck with me since Mr. George’s class, and you know what? It’s so true. We all want a career that our children and grandchildren would be proud of. The time is now to revamp the perception of sales.
Do you have something to say about the state of the sales profession? If so, now’s your chance to speak at INBOUND 2016.
In November, thousands of salespeople and marketers will pack the Boston Convention and Exhibition Center for INBOUND. It’s an annual event for business leaders of our time, aimed to inspire, educate, and connect people to transform their businesses.
And for the first time ever, it’ll have a dedicated breakout track for salespeople.
Have you delivered presentations on sales tactics? Do you have an interesting story to tell about how your company adapted to the new world of sales? Does your organization offer sales consulting services and you can share tactics that actually work? Have you battled with the perception problem in sales and come up with a creative solution?
Here are a few tips for crushing your speaker application:
- Read How to Land a Speaking Gig at the Event of Your Dreams.
- Outline the session, who should not miss it, and what they’ll get out of it.
- Take a look at last year’s INBOUND agenda, track descriptions, and watch some speaker videos to get an idea for topics that work.
- Draft your session description, title, and a tweet-length one liner pitching it, and share these drafts with colleagues you trust. Tweak the content until it rocks.
- Record a speaker video if you don’t have one.
- Submit your application by May 3rd.
Not quite ready to share your ideas pubically? Join the new Inbound Sales public Slack channel and talk with the speaker manager.
Let your thoughts be heard by applying to speak at INBOUND 2016 here.