Permission email marketing involves only sending marketing emails to people who have expressly given your company permission to contact them. Using permission marketing separates your emails from the mountains of unsolicited emails that people receive daily. Permission marketing also protects your emails from being blocked by spam filters.
Directly Targeted Marketing
When someone has to take the action of signing up to receive internet marketing from your company, it is safe to assume that they are interested in your products or services. Permission email marketing allows you to follow up with individuals who will be the most receptive to your advertising. It can be time consuming to collect permissions to send email correspondence to potential customers, but the percentage of the return business you receive from those customers who gave you permission to send them email marketing will compensate for the work you put into gaining their permission. Gaining permission creates an understanding between your business and your customers that you would not have if you sent email marketing to blind lists.
Easy and Inexpensive
Gaining permission for an internet marketing campaign is not as difficult as it sounds. It can be as easy as providing people a link from your website confirming that they would like to receive your newsletter. You could also include an email opt-in button during checkout transactions on your website. It takes very little effort for someone to click the button and give you permission to send them information about your products or services. Sending email to a targeted customer base is far less expensive than traditional advertising techniques, as well. You can update interested individuals on any new products or offers instantly.
People who choose to receive email from businesses tend to feel more connected to those businesses. You can continue fostering the relationship with each customer through using technology that adds names and personal information to the emails that you send out. The customer will feel like the email was sent directly to him or her because it will feel like a personal communication from your company. Since they provided you with the information that you use to personalize the email, they will not feel uncomfortable being addressed in a personal way by your business.
Potential For Forwarded Emails
Even though your permission email marketing campaign will be limited to the people who have given you specific permission to send the emails, that does not mean that your message will not be transmitted to people outside of your mailing list. Every person who receives the email will have the opportunity to forward it to their friends or colleagues who may be interested in the products or services being advertised. Your customers can help you by spreading the word about your latest offer without any effort on your part. If the person who receives the forwarded email is interested enough, they may become part of your mailing list as well. Email is so easy to share that it can generate large amounts of business from even short mailing lists.
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