Ranking high in Google requires a fair amount of planning and much more attention than one expects. The SERP (search engine results page) is a competitive space and becoming even more so.
Previously I wrote about content being king and the fact that Google favours websites in excess of 100 pages and 300 pages to be even more preferable. The next strategy that generates better results in the SERP is inbound authoritative links. An authoritative link is a website that contains content that has some relation to yours linking to specific pages on your website. You may be able to convince a handful of people close to you to exchange links, whether relevant or not is debatable, as part of your link building strategy.
Google ranks websites that have in excess of 30 000 relevant incoming links. It may seem impossible to gain such a number of authoritative links pointing to your website but the odds are in your favour if you implement a simple yet effective web strategy.
Based on content creation that you already have or that can be constructed for you and distributing it to the correct channels and automatically building links pointing back to your website.
Tied in with your content strategy, link building will boost your position in Google.